Changes at TRU for 2017

I ran out to my local TRU a few days ago, to get the EAH Birthday Ball Cupid and Duchess to go with my Birthday Ball Blondie. It became imperative to get them, after I saw that Target is now starting to stock the same version of these dolls, only without wrist articulation. Now that the less articulated dolls are out, I don't feel safe buying the dolls on Amazon anymore, either. So it was off to TRU to get the original versions. I bought the last Duchess at my store, and there were only a few Cupids left. As with Blondie, I'm pleased with the dolls for what they are. They have all the EAH articulation, plus their hair is very soft and not too thin, and their clothes and accessories have some level of detail.

I thought TRU was only going to be going to be carrying the Wellie Wishers dolls, but it seems a good bit of my TRU has changed into an American Girl Place, at least for the modern AG girls! I feel perhaps TRU and Mattel are both feeling a bit of a financial pinch since they seem to be trying to milk the AG brand for all that it's worth. I'll admit that it was neat to see all this stuff in person, and I do like the two American Girl dolls that I have. This set-up at TRU makes me wonder if the historical dolls might be on the way out completely, although I have no concrete reason to believe that. I will admit that the latest historical doll release, Melody, seems to have been hugely popular, and Felicity is also making a return. Still, I've also heard AG is releasing a modern doll for Felicity's line as well. She is the character who will go back to Felicity's time for the "choose your own" adventure style book that other historical girl dolls have. I'm not the target market for these dolls, however, so whatever happens, happens for the American Girl line.

The display case model scheme was also carried into the Barbie aisle, which was just past the aisle that looks like a mini Claire's store. The actual Claire's store that was only a few minutes away from where I live, went out of business a few months back. But that's neither here nor there. Let's look at the Barbie aisle.

I guess you could also call this aisle the Mattel doll aisle, since as you can see, Monster High and Ever After High dolls are on the back left side of this section. People may not like the changes that are being made to Monster High, but I wish EAH was getting as much attention paid to its line as MH is getting. I can only assume the interest in EAH is just not as strong.

I didn't have time or energy to check out the rest of the doll sections, although I'm wondering now what they look like. I'm sure Hasbro has a pretty decent section with all the Disney dolls, except for Moana, who has her own large area near the front of TRU, since her movie just came out. I'm sure I can find an excuse to go to TRU sometime soon to find out. :)