OG LORI and Basic Ever After High Dolls at Target

I could write a bunch of explanations, but let's just say that between my daughter's recital, and spending some of the Independence Day holiday out and having fun with real people, there hasn't been a lot of dolly stuff going on. I did buy a few things I will share pictures of later this month; I'm *still* working on making my sewing and doll areas better organized. In the meantime, I saw some pretty nice new outfits on some of the OG LORI dolls at Target.

These three dolls were in the OG mini doll ballet studio. I'm thinking this was not marketing as much as a little girl "playing" with the dolls in the store.

The LORI line seems to be headed toward fall outfits. Is this actual planning, or just what they decided to produce next?

Some of these clothing pieces are cute, but I don't want the dolls. It is a very, very common complaint, though, that there not enough individual outfits produced, instead of dolls with outfits. However, I did end up not very thrilled with the LORI outfit that I bought to review, last year. If I see a 6" doll outfit that I want badly enough, I'll buy the dressed doll, keep the new outfit and donate the doll and the outfit I don't want to the Salvation Army or something.

I do feel like Our Generation missed the boat somewhat with LORI. They released some of the cars, campers, houses and furniture to some stores, right before Christmas, but never completely stocked them, leaving customers really interested in buying and not being able to. Even now, the LORI stuff is still just on an endcap, and there's usually only one camper, patio set, etc. when I look. I also still occasionally see people asking scalper prices for these items on eBay. In my opinion, OG should have introduced a new furniture set or a mini camping accessories set or something to keep people talking about the brand, after the Christmas fiasco. The posts I wrote about the LORI dolls are two of the most heavily visited posts of the ones I've written, so people were interested in this stuff. We'll see in the fall if they bring something new and exciting out for the Christmas season.

Speaking of brands, the Ever After High brand has been going through a lot of changes recently. Most of the EAH stuff that I saw at Target is on clearance. The only new dolls are the basics with the new smiling faces. I don't mind the basic line, as I'm sure it's profitable to have low costs EAH dolls available. As I've already talked about, I also bought two basic ballet dolls to do head swaps for the new faces. I don't mind the new faces either, although to me, they look more like younger siblings to the original dolls, and they may become siblings in my EAH collection. I do still want to see higher-priced doll waves, some with the older faces.

I've read people's opinions that while a smile is perfectly in character for Maddie, who is a Wonderlandian and enjoys craziness, Apple doesn't seem like she smiles much. I must admit I've watched all the EAH webisodes, and Apple does smile a lot, although a lot of times, it's in the prom queen/royal wave kind of way. Here Apple just looks like a little girl who wants to play. Then again, if their target audience for these dolls is three or four years old, that kind of friendly smiling face is probably appealing.

I also found a smiling Raven, although my pic is blurry. Even Raven does smile in the webisodes, though!

Maddie looks like she has molded on white tights. That seems a shame for the little girls who do like to redress these dolls.

When EAH was first produced, I thought Mattel was going to follow some of the same themes as Monster High. I thought maybe we'd see an Art Class wave, maybe a Magic Spell/"Science" wave. Most of the waves we've gotten recently seem to revolve around the latest Netflix movie release, and I've heard there will be no more Netflix releases after Epic Winter. I have no idea what direction the EAH brand will take, but there are still a *lot* of dolls that could be made. The reroot/repaint artists out there are already making dolls that older fans want to see, so I'm sure at least some of the dolls that people want to see will be produced, in one way or another.

ETA: I forgot I was going to include this picture I took at a Toys 'R Us, of a first and second release signature Darling Charming. As you can see, the newer release (on the left side) is lacking the bracelet and the paint on her neckpiece, that the Darling doll on the right has. Re-releasing signature EAH dolls with fewer details is not winning Mattel any friends, either.